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Wendy Wright is a home-schooling mother of two, a prolific blogger and
a self-described "Disney Nut." Her cats are named Mickey and Minnie,
and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed
parties and reviews of Disney movies.
Wright's enthusiasm for all things Disney eventually drew the attention
of the Walt Disney Co (DIS.N), which invited her to join a carefully vetted
group of roughly 1,300 Disney Social Media Moms. The group of mothers - and a
few fathers - are part of a Disney effort to incorporate the enthusiasm and
influence of parents into its marketing efforts.
Wright isn’t sure why she was picked, but guesses her online postings
about Disney helped. "There's been a lot on social media about our trips
to Disney," said Wright, who writes about technology, entertainment and
other subjects from her home in Phoenix. "It's very obvious we are a
Disney family."
