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Monday, June 22, 2015

How Jessica Alba Built A $1 Billion Company Selling Parents Peace Of Mind

Jessica Alba, movie star turned mogul. Photo: Jamel Toppin for Forbes.
It’s Kombucha Thursday at the Santa Monica headquarters of The Honest Company, which means that groups of young, stylish workers gather at communal tables in a converted toy factory to slurp fashionable fermented tea. Jessica Alba, Hollywood star and company cofounder, sits in the adjacent room. She’ll join her troops shortly, but for now she’s transfixed by a box of tampons that looks more like it holds an expensive candle than Kotex. “Dope!” she declares, approvingly.

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